Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.