To promote the Global launch of their new underwear line Push Positive, Calvin Klein partnered with Wednesday to create a digital campaign that features model Lara Stone and supports the collection of bras in a variety of interactive mediums.
We designed and developed the Push Positive experience within the Calvin Klein site, which features an explanatory section on the bra as well as guide for each cup size. Wednesday also created an interactive Facebook application that allows users to share and post personalized images, as well as rich media banners that include campaign assets such as the video, shot and produced by Saturday.
Off-line, the Calvin Klein Push Positive launch will be supported in-store with campaign visuals and an in-store iPad application, designed and developed by Wednesday as an interactive sales and information tool for associates to use with clustomers. The interactive stations will be set up in select Calvin Klein Underwear stores worldwide.
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
Wednesday London is pleased to present Armani TweetTalks Vol.02.
Following the huge success of Vol.01, Wednesday assisted Giorgio Armani in the creative development and technical implementation of this groundbreaking social initiative.
From Beijing to London, Vol.02 of #armanitweettalks took place in the UK capital on the 26th of July. Debating the synergy between Fashion and Sports, were influencing personalities such as GQ editor Dylan Jones, The Times’ Laura Craik, Mr Porter’s Jeremy Langmead and International rugby player Thom Evans, to mention but a few.
If you missed the live discussion on the TweetWall, you can still follow the debate at Armani Tweet Talks and don’t forget to subscribe for future talks.
Armani Tweet Talks is now live
Wednesday London is pleased to announce the #ArmaniTweetTalks initiative.
Wednesday has been working alongside Giorgio Armani to develop the strategic, creative and technical implementation of the first volume of this innovative social content.
Armani Tweet Talks is a series of open discussions between industry insiders and international personalities, aimed to increase the dialogue and debate on Twitter specifically around different fashion topics. This ground breaking project has put Giorgio Armani ahead of its competitors within the social and digital sphere.
The first volume ‘China, The New Fashion Superpower’, featured experts such as Angelica Chung, Editor in Chief of Vogue China, Federico Marchetti CEO / Founder of Yoox.com and Hung Huang, Social Guru. If you missed the tweet by tweet live discussion on the Armani Tweet Wall, you can still watch the highlights of the first volume here.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.